Women. We're great at relationships, we love to shop (well, most of us do), and we always know what to say...
Well, maybe not that last part!
Have you ever struggled trying to figure out what to say to introduce friends to your company?
Perhaps you’ve tried speaking someone else’s words because they sounded so good when they said them—only to fail miserably when you said them?
When I joined my primary company, I wasn’t familiar with all they offered. I was clueless about the amazing array of products and brands I could now share with others.
I thought I heard a top leader say she invites people to take advantage of the business opportunity by saying, “Switch Where You Shop” and “Buy from Your Own Store.”
“Ooooh,” I thought. “I can say that! She’s a millionaire! Brilliant!”
Calling that First Person...
I called my buddy Steve. Steve wanted to earn more money. He was looking at going back to school to get his Master’s degree. Crazy, right?
“Steve,” I said. “Getting your Master’s degree? C’mon now, brother, how long is that going to take? Listen, I have something that is so much easier and people are making millions doing this!”
“What is it?” he asked.
Ah-HA! I wasn’t going to fall for that!
“Well, I can’t really go into right now, and I know you’re at work, so when are you and Sue going to be home tonight and by your computer to see a quick video? I’ll give you a call.” I read enough of Eric Worre’s Go Pro to be dangerous, but I did hear that was a good protocol to follow (and it does work, by the way—let the tools do the talking, not you!).
At 7:00 that night I gave Steve a call. I was ready, sweaty palms and all.
After a few minutes of chit-chat, I emailed Steve and Sue the link to the video and agreed to call them back when it was over.
I had visions of huge hometown meetings dancing in my head—powdered nutrition drink, like stardust, wafting through the air. “I wonder if I should go for the gold metallic or the forest green Mercedes...”
My daydream was interrupted when I realized it was 7:30—time to call back my new *Senior Vice Chairmen Star Commanders Steve & Sue* and set up the three-way call with my marvelous millionaire mentor.
The Harsh Reality
“I’m sorry to disappoint you, Laurette,” Steve said. “I don’t think this is for us.”
I was crestfallen (and it wasn’t because I dropped my toothpaste).
“Oh? How so, Steve?” I asked.
“Well, you said ‘Switch Where You Shop’ and ‘Buy from Your Own Store,’ right?”
“Yes, that’s right, Steve—brilliant, isn’t it?” I was grasping at straws.
“Sue watched the video with me, and we looked over your website. There’s no milk there. Have you seen the price of a gallon of milk at Wal-Mart? It’s crazy. I thought if I could get it cheaper here, we’d be on to something. And as for doing a three-way call with your millionaire mentor, well, I find it hard to believe anyone could make 7 figures a year running a store with no milk. And did you see the soup prices? I can get it cheaper at Target.”
Needless to say, Steve is studying for his Master’s degree—at least for now. :-)
Okay, now what could I have done differently?
When I called Steve after he and Sue watched the video, I could have helped steer the conversation in the direction that would help him the most by asking, “What did you like best about what you saw?” I could then guide him to products or business (and if business, on to a 3-way call with my upline mentor).
If he brought up the misconception about what “Switch Where You Shop” means, I might say something like this:
“Sure thing, Steve—I understand how you feel. At first I wondered about that, too—but I found out it’s a whole lot more than what I thought. Listen, you told me you’re serious about finding a way to earn income quickly, right?
"Okay, so here’s what I propose we do: I have a business advisor, Bill who’s helping me every step of the way with this. He did exactly what you said you’d like to do. Bill started on a very part-time basis, earned $2,000 a month his first 60 days with the company, and he’s now on track to replace his full-time income. Well, Bill’s showing me exactly how he did that, and he said he’d help anyone I know who’s serious about making some extra money—or a lot of money—and doing it the simplest way possible.
"Now, I’m not even sure I can get him on the phone right now, but I want to make sure you get the right answers. Bill’s super-sharp, super-nice; he’s a real down-to-earth guy who really knows his stuff. Hold on a sec—let me see if I can catch him...”
When you make a mistake, don’t give up. Instead, evaluate what you could have done differently, “skill up,” and purpose to do better next time.
And that’s why our profession is called, “Personal Development with a Paycheck!”
Has this post given you some value? Please comment below! :-)
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